The powerful way to communicate your message
Acknowledged as the most effective method of e-marketing, the Sales Letter has become the number one choice for promoting products and services online.
What is a Sales Letter?
A Sales Letter is a single page website - albeit a long page - dedicated to one subject. By repeating your message and ‘call to arms’ you confirm your ability to satisfy your potential client’s requirements.
Does a Sales Letter work?
YES is the simple answer. Assuming you have a quality proposition that is reasonably priced and well described, then the Sales Letter is an ideal promotional format. | 
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Can I sell anything via a Sales Letter?
 | No. You need a single product or service which benefits from a detailed explanation. It' s not a suitable forum for a range of 'shopping cart' items. For example, if you sell cookery items, you would use an e-commerce website; but if you were selling a 'How to Cook' book or video or training course, the Sales Letter format would work well. |
Show me an example! 
Have a look at www.workpace.info. This is an excellent product that is supported by a fully featured corporate commercial website. The downside of the full website is that potential purchasers can become distracted from the simple message, a simple message which is superbly detailed in the Sales Letter – take a look, and whilst you're there, feel free to try the product! What about search engines?
Internet users rely heavily on search engines and so, to be found by your potential customers, you must be ‘visible’ to all the major search engines. The Eweb5 technology is extremely search engine friendly, the Sales Letter content is very visible to the search engine robots and we automatically submit your site for analysis.
top of page What other marketing should I do?
Tell everyone about your Sales Letter, include the URL on your letters, business cards, emails and any communication you have. By taking every opportunity to promote your website, you will give your Sales Letter every opportunity to do its job; and make your business a success. | 
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Anything else?
Reciprocity. |
Reciprocity?
Get a link to your URL Sales Letter featured on other websites and reciprocate in return. Search engines raise the ranking of websites when they are strongly featured on other websites; preferably those about similar products or services. (See also Web re-inforcement).
How much detail should I include?
A simple clear message works best. with plenty of detail supporting th e main sales message. Focus on one quality product or service per Sales Letter and clearly address as many of your customers' potential questions and issues in it as you can.
| You say it should be about one product, what if I have more than one product?
We don't advise selling multiple products in a Sales Letter. Single-mindedness works best and additional products will tend to confuse the message. Should you wish to promote additional products or services, we advise you consider having additional dedicated Sales Letter websites. This has the additional benefit that each site can be set up such that they help each other. (See Web re-inforcement).
OK, I agree that a Sales Letter is a great idea, but what happens when I what to make any changes to it?
No problem. Quite the opposite; we encourage you to update your Sales Letter so that it remains fresh and valid. Add in new features and ensure your proposition remains relevant to what people wish to buy or read.
I have a product that I think would work in a Sales Letter but I'm not sure.
I'd like to have a Sales Letter, what should I do next?
Go to the sales letter section of our Online Kiosk and add an enquiry to your shopping cart. We will be in touch and you can have your Sales Letter published within days. Alternatively email us or call us on 0845 193 0136.
Is this a Sales Letter?
What do you think? |  |
Full capabilities and pricing are detailed here