Fast Track to Professional Sales

Enable Business - Fast Track to Professional Sales

No matter how large or small, all commercial organisations rely on their customers to consume products and services.  The objectives of this Handbook are to improve your effectiveness as a professional sales person and define a structured approach to sales activities.

The Handbook describes tools and techniques and the emphasis throughout is on practical and proven approaches.  We provide a series of checklists of things to consider rather than a textbook. 

• Sales ethics, values and roles.
• A review of what NOT to say to your client
• An understanding of the forecasting process
• A process to aid the forecasting process
• How to provide information in a presentation
• Maximising the usefulness of face-to-face situations
• Exhibition Techniques ensuring the maximum return
• The art of writing convincing propositions
• An introduction to Buyer styles and their relevance to a sale
• Locating the Key Buyers and getting through to the right people
• A quick review of what makes a client a good client for you
• Understanding critical areas of the sale that are not under control
• Response to Change why a Buyer should actually make a decision
• Negotiating – the modern approach to completing the sale
• Winning and an understanding of when winning is really losing

Bringing this information together in one place provides an informative reference source and its usefulness will grow as you add more of your experience to it.

Price: £9.95